Campaign
Noun · Development
Definitions
A coordinated set of messages, promotions, experiments, or automated actions grouped under a single marketing, product, or communications initiative in software systems. From a development perspective, campaigns often require scheduling, audience targeting, metrics, content templates, and event-driven triggers.
In plain English: A grouped initiative or sequence of messages and actions managed by software.
Example: "The notification service had to support campaign-level throttling so one product launch could not flood every user's inbox at once."