Pitching Glossary
Browse 4 pitching terms defined in plain English, from the cultural dictionary of computing.
4 Pitching Terms
- Elevator Pitch
- A very short explanation of what a company does and why it matters, concise enough to deliver in a brief interaction. Good elevator pitches are clear,...
- Investor Deck
- The presentation founders use to explain the company to investors during fundraising, covering problem, solution, market, traction, team, and financing ask. A...
- Shark Tank
- The television show where founders pitch businesses to investors on-air, now widely referenced in startup culture as shorthand for performative investor...
- Sizzle Reel
- A short polished video or montage designed to generate excitement, credibility, or narrative momentum around a company, product, or launch. It is more about...